Best Betting Sites in Kenya 2022


Over the years, the Kenyan gambling industry has grown astronomically. Online betting is entirely legal. This has seen the entry of many sports betting sites into the market. From offshore platforms to local giants, the Kenyan punter is always spoilt for choice. With a wide pool comes the problem of selecting the best. On this page, we analyze and present the best betting sites Kenya offers.

22 Bet Kenya


·         Welcome Bonus: 100% bonus of up to KES 15 000

·         Available Sports: over 42

·         Casino: Yes

·         Accepts payments through M-Pesa and Airtel

·         Weekly promos


22 Bet has been in business since 2017. It operates under Pesa Bets LTD, a company licensed by the BCLB (License no. BK 0000121 and 0000082). The site offers various betting markets, including football, basketball, tennis, baseball, and boxing. With live betting on offer, you can enjoy your favorite game while reeling in some cash. Deposits and withdraws are via M-Pesa and Airtel.



·         Welcome bonus: 50% bonus up to KES 5 000

·         Available sports: over 31

·         Live Casino: Yes


Bluejay runs Betway Kenya limited under a license from BCLB (License no. 0000252 and 0000108). This betting platform emphasizes football betting, particularly in the English premier league. It also offers casino games like slots, baccarat, and video poker. It supports M-Pesa, Airtel, Mastercard, and Visa payments.



·         Runs a referral program (Rafiki gifts)

·         Welcome bonus: 300% up to KES 1500

·         Odd Boost

·         Partial Cash out


SportyBet Ltd runs Sportybet under a license from the BCLB (License no. 0000241). It has an extensive collection of games from popular leagues. Punters can also wager on eSports. You’re rewarded each time you refer a friend to the site. The primary deposit methods are Airtel and M-Pesa.



·         Welcome bonus: Bet KES 1000 and get KES 3000 as a free bet

·         Cashback on Accumulators

·         Wide collection of games


Melbet is run by GAMETOSHA LTD, a company that is licensed by the BCLB (License no. BK0000196). It’s relatively new in the Kenyan market but has a good collection of football games. It uses most of the local mobile wallets for payments. You get cashback if one of the games in your multi-bet loses.



·         Welcome bonus: 100% bonus up to KES 15 000

·         Good live betting section

·         Unique betting exchange

·         A variety of virtual games


Betwinner is an international gambling platform that entered the Kenyan market in 2018. Lucky Bet LTD operates this site under a license from the BCLB (License no. BK0000182). It comes with an exciting bet exchange feature and processes bets much quicker. The welcome bonus package is among the highest.



·         Welcome bonus: 50% up to KES 2700

·         VIP membership

·         Cashback

·         Virtual betting

·         Instant payouts


Dafabet operates under a license from the BCLB (License no. 845). It runs a fantastic VIP program that rewards loyal gamblers.  Its weekly cashback plan caters to gamblers who’re on winless streaks. The bookie’s virtual betting platform is also great.



·         Welcome bonus: KES 30 free bet on sign up

·         Free browsing on the site

·         Offers Kenya sports markets

·         Great mobile app

·         Mega jackpots


Odibet is a popular betting company that’s run by Kareco Holdings Limited. It operates under license 0000185 from the BCLB. This bookie allows players to browse its site freely without data bundles. It also comes with an easy-to-use app and high football odds. You can win big by participating in Odibet’s mega jackpot.



·         Welcome bonus: KES 25 for new customers

·         Cashback bonuses

·         Plenty of casino games

·         A vast collection of games

·         Good virtual football games


Betika claims to be the best sportsbook in the country, and it doesn’t deviate much from this assertion. With regular rebates, grand jackpots, and incredible virtual games, Betika has almost everything the Kenyan gambler desires. The company is run by Shop and Deliver LTD under a BCLB license (license no. 0000147).



·         Welcome bonus: KES 30 free bet and 50% bonus up to KES 1000

·         Multi-bet boost

·         Cashback on loses

·         Quality virtuals


Kwikbet is a basic gambling site that provides enough games to gamblers. It has great daily and weekly promos that reward loyal players. The gambling company is licensed by the BCLB (license no. BK0000192).



·         Site loads faster on mobile

·         Early cashouts


Bet254 is a new betting site in the Kenyan gambling scene. Its parent company, Albertine Limited, is fully licensed by the government (license BK0000119). Its website is uncluttered and provides the ideal environment for placing bets. The bookie focuses primarily on football markets. Mobile betting is possible through the bookie’s mobile site and app.

Criteria Used to Rank Best Kenyan Betting Platform

Every gambling platform provides a unique betting experience. Below are the things we considered when crafting the best bookies and casinos in Kenya.

Sports Markets

Top bookies are characterized by the number of sports they offer. And it’s not games only, but the variety of this games. Most Kenyan punters love staking on football games. All the listed bookmakers provide extensive coverage of various soccer leagues like the

·         Kenyan Premier League

·         Spanish Football League

·         English League

·         Ligue 1

·         Serie A

·         Scottish Premier League

·         Major League Soccer

·         Chinese Super League

·         K- League

·         Japanese League

·         Bundesliga

Beyond football, these bookmakers offer cricket betting and sports like basketball, cycling, rugby, tennis, hockey, cricket, darts, motorsports, boxing, MMA, to name a few.

Payouts and Odds

The major motivation of a Kenyan player is to win more money from his/her initial stake. To do so, such players need the best odds and good betting tips. For each bet you make, there’s a certain percentage the bookie will retain. The lesser this amount, the greater the odds the sportsbook provides.

You have to analyze the WDW market to determine whether a bookmaker is worth your time. The betting sites we have named offer payouts between 93% to 97% in this market. These payouts are dynamic but range within the quoted percentages. By going for sites with higher odds, you increase the amount of cash you can win while betting sports.

Promos and Bonuses

Operators lure players to their platforms through promos and bonuses. A massive welcome bonus for new players is always great, and sites like 22bet ensure you get the best out of your first deposit. A good sportsbook doesn’t limit incentives to new users but extends these rewards to loyal players.

Some of these rewards come in rebates, free bets, loyalty points, reload bonuses, Acca bonuses, and boosted odds. However, don’t be carried away by these incentives. Wagering requirements and bonus terms always accompany them.

Reliable Live Betting

The modern Kenyan gambler prefers betting while keeping tabs on how live events unfold. Live betting is one way of making quick profits from events. Top sites must integrate live betting and live streaming features in their websites.

The live bet function should be quick (minimal lags) and reliable. And that’s what you get by gaming at Odibet, Betika, Bet254, Betway, and 22bet.  

Kenyan Payment Methods

A gambling site that supports many payment processors is always welcomed. However, a company that does not support local payment methods will struggle to attract players. In Kenya, M-Pesa and Airtel are the most popular way of transacting with gambling sites. All the reviewed bookies accept the two mobile wallets.

Mobile Usability and Apps

The majority of Kenyan punters use mobile devices to stake bets. These players will go for online sports betting companies that are responsive and mobile-friendly. Betting apps are also well-embraced by such bettors. In our analysis, we’ve only included sites that are optimized for mobile devices or offer a dedicated gambling app.

Safety and Security

Safe financial transactions and customer data protection should be a priority for any serious gambling site. Websites and apps should have zero vulnerabilities and exploits. Equally important are privacy policies and fair gambling practices. The best gambling sites we have mentioned are entirely safe for Kenyan players. Besides, they are regulated by the government and operate under licenses from the Betting Control and Licensing Board (BCLB).

Customer Support

Problems during betting are inevitable. It could be a delayed payment, unsettled bets, account issues, or you want more information about a gambling site. When you encounter these problems, you’ll need quick answers. An ideal gambling company should have a knowledgeable support team ready to tackle issues. The best betting sites provide 24/7 assistance through email, phone, live chat, contact form, and social media platforms.

Types of Bets

Bets go beyond the usual outright wins. You need a deep understanding of niche markets to be a successful punter. And since football is prominent among Kenyan players, betting sites need to offer more markets. The listed sportsbooks offer the following markets,

·         Final Score

·         Partial Cashout/ Early Payout

·         Bet Builder

·         Asian Handicap

·         Total corners

·         Corner Handicaps

·         BTTS

·         System bets

·         Goalscorers

·         Draw no Bet

·         Card Handicaps

Online Casino

In our ranking criteria, we also considered whether the gambling site has an online casino. Kenya betting is not all about sports betting. There’s a section of players who love casino gaming. You don’t have to search for betting shops; casino services are provided online on sites like Dafabet.

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